VICTORIA STARK

COMPANY

NHL

PROJECT

NHL IN UTAH

DESCRIPTION

Working hand in hand with Sr. Brand Director, Ben Barnes, we helped build all the assets to launch the NHL in Utah. With very little notice, we had to build graphics with no brand, no logo and no assets. We utilized the NHL shield, Smith Entertainment Group logo and the typeface used in the SEG logo as our primary assets plus an image of Utah - that was about all we had to build promo assets, print collateral, OOH, signage and so much more. The pinnacle of launching the NHL in Utah was bringing the team to town to show them the arena and meet the fans! We worked with Eva Gabrielsen to build out all the motion assets in-arena.