COMPANY

Utah Jazz x Utah Hockey Club

PROJECT

Women’s History Month ‘25

DESCRIPTION

Working alongside an all-female team, and the first crossover campaign for the Utah Jazz and Utah Hockey Club, this year's look was inspired by female weavers and natural handcraft throughout time. Our motion designer really brought that to life by creating a motion language that moves both forward and upward, representing the natural directions in weaving while also representing the growth and progress of women throughout time. This campaign spanned several touchpoints including social, in-arena, app, web, plus internal and external events.