COMPANY

Utah Mammoth

PROJECT

Brand Launch and Look Development

DESCRIPTION

Our creative team developed the look and feel to support the new logo system designed by Ben Barnes in just a few shorts weeks leading up to launch on May 5, 2025. A main focal point of Utah is the mountains that surround our Salt Lake Valley - focusing on that, I developed an abstract, angular, vector-based mountain background to be used across assets - an element that supports our new logo without distracting. We continued utilizing this look throughout the off-season due to it’s flexibility and quick visual recognition.